Case Studies Sakshi Gupta Case Studies Sakshi Gupta

Product Requirement Document: Dashboard for sellers

This document outlines the development of a personalized AI-powered insights dashboard for Walmart sellers. The aim is to provide actionable insights on marketing campaigns, keyword performance, and product placements to help sellers optimize their strategies and ultimately increase profitability. Sellers will gain clear visibility into which tactics are working and where they should focus their efforts.

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Case Studies Sakshi Gupta Case Studies Sakshi Gupta

A Dashboard for Walmart’s Suppliers: Summarizing Insights

Walmart’s marketplace has been growing rapidly, providing sellers with a powerful platform to reach millions of customers. But with growth comes competition. Sellers need more than just a listing to succeed—they need a strategy that helps them make smarter decisions about their marketing and product promotions. Here’s where Walmart can leap forward, offering its sellers a game-changing tool that taps into the full potential of data

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Case Studies Sakshi Gupta Case Studies Sakshi Gupta

Revolutionizing Content Discovery with Mood-Based Exploration on Instagram

In the ever-evolving landscape of social media, user experience, and content relevance remain at the forefront of platform development. Instagram, one of the world's leading social media platforms, has long been known for its Explore page – a curated feed of content tailored to each user's interests. However, as user's moods and preferences fluctuate throughout the day, week, or season, there's an opportunity to make content discovery even more personalized and engaging. Enter the concept of mood-based content exploration.

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Case Studies Sakshi Gupta Case Studies Sakshi Gupta

Mastering Customer-Centric Product Strategy: Insights from Microsoft’s Playbook

In the dynamic world of tech, a customer-centric product strategy is not just an advantage—it’s a necessity. As a product marketing professional, I’ve observed that companies that excel at aligning their products with customer needs are the ones that lead the market. Microsoft stands out as a paragon of this approach, consistently delivering innovative solutions that resonate with its diverse user base.

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Contextual Inquiry in Product Management

Contextual inquiry is a powerful user research method that product managers can leverage to gain deep insights into their users’ behaviors, needs, and pain points. By observing and interviewing users in their natural environment, product managers can uncover valuable information that might not be apparent through traditional research methods.

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Case Studies Sakshi Gupta Case Studies Sakshi Gupta

Spotify Unwrapped: A Day in the Life of the World's Audio Companion

Today, we're diving into the Spotify app — a digital platform that has revolutionized how millions experience music and audio content daily. With over 456 million active users worldwide and more than 195 million premium subscribers as of 2022, Spotify has become the world's leading music streaming service. It's not just about music anymore; Spotify has successfully expanded into podcasts, audiobooks, and even video content, making it a prime example of how a digital product can evolve to meet changing user needs and preferences.

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Competitive Analysis: Techniques to analyze and understand competitors

Competitive analysis in product management is a critical process where you analyze and understand your competitors to inform your product strategy. It involves identifying your competitors, evaluating their products, market presence, strengths, and weaknesses, and using this information to make informed decisions about your product’s positioning, development, and marketing strategies. Here’s an overview of the techniques used in competitive analysis:

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Market Segmentation

In product management, market segmentation plays a crucial role in guiding the development, marketing, and sales strategies for a product. Here's how market segmentation is typically used in product management:

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Feature Prioritization Frameworks

Feature prioritization frameworks in product management are structured approaches used to determine which features should be developed and included in a product roadmap. Given the constraints of time, resources, and technical feasibility, these frameworks help product managers make informed decisions about where to focus their efforts for maximum impact. They balance various factors like customer needs, business objectives, resource availability, and market trends.

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SWOT Analysis

SWOT Analysis is a strategic planning tool used in product management to evaluate the Strengths, Weaknesses, Opportunities, and Threats associated with a product or project. It's an essential framework for assessing both internal and external factors that can impact the success of a product. Here's a breakdown of each component:

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Case Studies Sakshi Gupta Case Studies Sakshi Gupta

Netflix Interactive Films: Pioneering a New Entertainment Format

Netflix's venture into interactive films represents a groundbreaking shift in the entertainment industry, redefining the boundaries between storytelling and viewer participation. This innovative format, where viewers actively make choices that steer the narrative, offers a novel and dynamic cinematic experience. For professionals in product management and the entertainment sector, Netflix's interactive films, such as the critically acclaimed "Black Mirror: Bandersnatch," are pivotal case studies in technological innovation, audience engagement, and narrative experimentation.

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Case Studies Sakshi Gupta Case Studies Sakshi Gupta

Introduction to Facebook (Meta)'s Oculus Quest 2: Shaping the Future of Virtual Reality

In October 2020, Facebook (now Meta) launched the Oculus Quest 2, a pivotal development in the virtual reality (VR) landscape. This advanced VR headset, building on its predecessor's success, offered a more immersive and accessible experience to a broader audience. For aspiring product managers, the Oculus Quest 2 stands as a landmark case study in innovation, user-centric design, and market adaptation in the realm of immersive technology.

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Funnel Analysis

Funnel analysis in product management is a method used to understand and visualize the flow of users through a series of steps or stages in a product or service. This approach is often used to track the customer journey from initial awareness to the final action, such as making a purchase or completing a task. The "funnel" metaphor is used because at each stage, some users drop out, narrowing down the total number.

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Introduction to Apple's AirTag: A Case Study for Aspiring Product Managers

In April 2021, Apple Inc. unveiled a product that would redefine the landscape of personal item tracking: the Apple AirTag. This small, coin-shaped device, elegantly designed and embedded with advanced technology, represents more than just an addition to Apple's extensive product line. For aspiring product managers, the AirTag serves as a quintessential case study in innovative product development, strategic marketing, and addressing user needs in the tech industry.

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KPIs for Product Management: Identifying and tracking Key Performance Indicators

Key Performance Indicators (KPIs) for Product Management are specific metrics used to evaluate the success and progress of a product in various aspects. These KPIs help product managers to make informed decisions, track the performance of their product, and align their strategies with the overall business goals. Identifying and tracking the right KPIs is crucial for effective product management. Here are some common KPIs used in product management.

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User Personas: Creating and using personas to guide product development

"User Personas" are fictional characters created by product teams to represent the different user types that might use their product, service, or brand in a similar way. Developing and using personas is a key strategy in user-centered design and product development. Personas help guide decisions about product features, navigation, interactions, visual design, and much more. Here’s a detailed look at creating and using personas in product development:

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